Ethics Wall Mart Essay

1. What financial impact do you think the lawsuit could potentially have on Wal-Mart? Ans. Wal-Mart is the biggest or largest retail store in the world. Naturally, their earning and employees are also more compared to other corporate. The lawsuit against the company was not the company needed when they were facing other legal issues such as the child labor and employment of illegal immigrants. Six women who say women were treated lower than the male even if they acquired equal posts; qualification and experience filed the lawsuit. The six women who filed the case against Wal-Mart are not only asking the company pay for the unfair deed but also asking them to pay back and compensate for all 1.6 female employees against whom Wal-Mart discriminated. This would cost the company a fortune because these 1.6 female workers were entitled to promotions, salary increment, trainings and other such things. To compensate or reimburse that much amount for that much workers would surely have a huge and major impact on the company’s financial position. The other way in which this lawsuit could affect the company’s financial position would be through the transaction or sales. Other thing is the reputation and goodwill of the company. 2. What are the major moral complaints of the females suing Wal-Mart? Do you believe these moral complaints are justified? Why? Ans. Major Complaints: Difference in the promotion scheme between male and female employees, The lower payment of wages and salaries to female employees even they were at same level with male employees, Unequal distribution of management training among the male and female employees, Male allotted a better job assignment compared to women even they were equally qualified, ranked and experienced. Yes, I believe these complaints are justifiable because we can see from every point that women were not treated fairly and equally. It wasn’t that women lacked in anything or that they were unwilling to work, it was because they were woman. We can very well compete with men and in some cases may even prove better than them but it is act like this what is pulling the power of women down. The six women who sued Wal-Mart didn’t sue for nothing; they had physical proof and evidences of the discrimination laid upon them. Some of the evidences were found in the employees’ records where by Richard Drogin, a statistical expert found out that employee at Wal-Mart was divided into two main groups, hourly employees who occupied the lower levels and salaried managers who occupied the higher levels. Compensation increases from one level to the next. In 2001, salaried managers made about $50,000 a year while hourly employees made $18,000. Drogin found out that not only 65% of hourly employees were women but also 33% of salaried managers constituted women. So at both the point women earned less than man. When we also look upon the experience level, an average woman was far more experienced than an average man because women worked or stuck there for longer than men. Women despite having other responsibilities like raising a kid or managing the home, they dedicate more where they work that is why they have less turnover rates. So this adds up to another reason why the lawsuit was appropriate or justifiable. 3. What factors do you think might account for the discrepancies the Drogin report uncovered? Ans. The company took the women employees for granted. At first the founder Sam Walton wanted equality but after passing away the core value was lost. The management took the women employees for granted so didn’t feel the need to promote them. 4. What, if anything, do you think Wal-Mart should do to correct these discrepancies? Should the company institute an â€Å"affirmative action† promotion program for female employees? If so, what should this program be like? Ans. 1 ) Work Discrimination Here I am talking about the actual work or labor work. Women at Wal-Mart seem to be working at par with men but still they are not paid at par. To compensate for the women’s losses they could reduce their work time or they could allocate women to areas where minimum energy is required. For example they could work at displaying of items, as a cashier, and such places where not much of hard labor is required. 2) Facility such as Day Care Wal-Mart is one of the biggest retail all over the world and they have lots of property they own. If they established some Day care centre for their employees especially the female employees then those employees who have kids can drop their kids in those centre and work carefree in the store. The centre could be near the store and they could also charge some amount as charge but this could not only benefit the workers but also the company for could avoid unnecessary absenteeism 3) Women’s Association An association called the Women’s Association can be formed in every retail store so that female employees can come together to discuss their issues and forward suggestions and feedback. Such programs do not have to disturb their normal work time, it could be conducted once in every month or whenever major issues arise. 4) Equal Respect At Wal-Mart’s women were mostly looked down and not given the respect they deserve. A woman may be somebody’s mother, wife or sister. Men at Wal-Mart fail to see that and they criticized women of their looks, their past, future and their purpose in life. So therefore women should be given respect and treated equally. Yes definitely the company should institute an â€Å"affirmative action† in order to promote program for the female employees. From my point of view, since the company is based in the United States they should associate their program with the Statue of Liberty . That statue denotes the power of women and it signifies the right to freedom for all the U.S citizens. The title or the main theme of such program could be â€Å"Liberty for Women†   . Whereby they could stress the freedom to speak, advance and employment especially for the female workers. They could relate women to some famous figure such as the Mother Teresa or simply their own mom. On this particular day they could give all the female employees a one-day holiday and let them embrace themselves. The company should however grant monetary compensation for this day. This way women employee could proudly say they work at Wal-Mart and dedicate completely to their work and avoid complaining. Some of the points they could keep in mind while pursuing such program could be as follows: * The right and responsibilities of women * The importance of women * The success of women till now * The potential and ability of women * The sacrifices women make in every aspect of life * And maybe life without women 5. Do you think the women deserve to win the lawsuit? Ans. Yes I feel that they should win the lawsuit. The grounds on which they are fighting is right. As everyone is equal in today’s world, the demand for female employees to have their salaries equal to that of men is justified. The company can frame new policies for salary, wages and promotion, which doesn’t discriminate men and women employees. So in the future both genders have equal opportunities and are paid equally.

Consumer marketing Essay

1: Marketing inputs means the activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products, they would like to ask the opinion of their friends. 2: Camera, New mobile phone and Luxury handbag. Let`s consider several of the pre-purchase alternatives open to a digital camera buyer. It will relate to the product factors. Even many people have a camera. But it will frequent changes in product styling and frequent price changes. Some product`s price is high that make some people wants to have it but cannot afford. New mobile phone will relate to the situational factors. Since this mobile phone is new so that many people does not have past experience about them. It also can as a gift for friends and family. Luxury handbag will related to personal factors. Since its expensive, it need to people who have high income can afford it. But most white-collar occupation loves it. 3:Extensive problem solving- consumer has not established any criteria for purchase. They will need to obtain a great deal of information on the brands. Limited problem solving- consumer has already established the basic evaluation criteria. But they have not fully established preferences for a set of brands. Routinized response behavior- consumers experienced with the product category and have a well-established criterion for evaluating brands. But some purchases will be habit-based. Chewing gum, carpeting sugar and mobile phone, should be limited problem solving. Since consumers have already established the basic criteria for evaluating the product category and various brands in the category. Men`s aftershave lotion and New bank account should be routinized response behavior. Consumers must have some experience with those products category but not too much. Luxury car and Paper towels should be extensive problem solving. Because many people are  not familiar with those products, they have not established criteria for evaluating a product category.

Marking Scheme

www. studyguide. pk UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2008 question paper 9697 HISTORY 9697/01 Paper 1, maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began.All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes must be read in conjunction with the question papers and the report on the examination. †¢ CIE will not enter into discussions or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the May/June 2008 q uestion papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. www. xtremepapers. net www. studyguide. pk Page 2Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 GENERIC MARK BANDS FOR ESSAY QUESTIONS Examiners will assess which Level of Response best reflects most of the answer. An answer will not be required to demonstrate all of the descriptions in a particular Level to qualify for a Mark Band. In bands of 3 or 4 marks, examiners will normally award the middle mark/one of the middle marks, moderating it up or down according to the particular qualities of the answer. In bands of 2 marks, examiners should award the lower mark if an answer just deserves the band and the higher mark if the answer clearly deserves the band.Band 1 Marks 21–25 Levels of Response The approach will be consistently analytical or explanatory rather than descriptive or narrative. Essays will be fully relevant. The a rgument will be structured coherently and supported by very appropriate factual material and ideas. The writing will be accurate. At the lower end of the band, there may be some weaker sections but the overall quality will show that the candidate is in control of the argument. The best answers must be awarded 25 marks. 2 18–20 Essays will be focused clearly on the demands of the question but there will be some unevenness.The approach will be mostly analytical or explanatory rather than descriptive or narrative. The answer will be mostly relevant. Most of the argument will be structured coherently and supported by largely accurate factual material. The impression will be that a good solid answer has been provided. 3 16–17 Essays will reflect a clear understanding of the question and a fair attempt to provide an argument and factual knowledge to answer it. The approach will contain analysis or explanation but there may be some heavily descriptive or narrative passages. T he answer will be largely relevant.Essays will achieve a genuine argument but may lack balance and depth in factual knowledge. Most of the answer will be structured satisfactorily but some parts may lack full coherence. 4 14–15 Essays will indicate attempts to argue relevantly although often implicitly. The approach will depend more on some heavily descriptive or narrative passages than on analysis or explanation, which may be limited to introductions and conclusions. Factual material, sometimes very full, will be used to impart information or describe events rather than to address directly the requirements of the question.The structure of the argument could be organised more effectively. 5 11–13 Essays will offer some appropriate elements but there will be little attempt generally to link factual material to the requirements of the question. The approach will lack analysis and the quality of the description or narrative, although sufficiently accurate and relevant to the topic if not the particular question, will not be linked effectively to the argument. The structure will show weaknesses and the treatment of topics within the answer will be unbalanced. 6 8-10 Essays will not be properly focused on the requirements of the question.There may be many unsupported assertions and commentaries that lack sufficient factual support. The argument may be of limited relevance to the topic and there may be confusion about the implications of the question. 7 0-7 Essays will be characterised by significant irrelevance or arguments that do not begin to make significant points. The answers may be largely fragmentary and incoherent. Marks at the bottom of this Band will be given very rarely because even the most wayward and fragmentary answers usually make at least a few valid points.  © UCLES 2008 www. xtremepapers. net www. studyguide. k Page 3 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 Section A: The Origins of World War I, 18 70–1914 Source-Based Question: Analysis and Evaluation 1 ‘Serbia was most to blame for the Sarajevo Crisis. ’ Use Sources A–E to show how far the evidence confirms this statement. CONTENT ANALYSIS [L2–3] EVALUATION [L4–5] A Strong antiAustrian, antiFranz Ferdinand statement by a member of a terrorist group. Y-Threats expressed to Austria and the Archduke B Official letter from a German Ambassador to the Kaiser with his handwritten notes. Y-The Ambassador urged Austria to take a oderate attitude and avoid an extreme response. N-William II realised that the situation was very serious and fully supported Austria. He did not urge moderation. CROSSREFERENCE TO OTHER PASSAGES Y-Source C agrees Y-Source can be that there was accepted not only widespread antias the personal Austrian feeling in view of the writer but as the opinion of Serbia. N-Contradicted by other members of Source D and the Black Hand. especially Source E, N-Source comes from a mem ber of a the views of official Serbian opinion small group. Although particularly which is anxious to reach a settlement iolent, it was not with Austria. representative of general Serbian opinion. Y-The letter is authentic and probably reflects accurately the views of the Ambassador. Y-The Kaiser’s handwritten notes are authentic and reflect his reaction to the assassination of Archduke Franz Ferdinand. Y-Although the writers of B disagree about Austria’s reactions, taken together they represent different German opinions. Y-Agrees with Source A that the Austrians see danger in Serbia. Source C agrees that Serbian public opinion is very widely anti-Austrian. N-Source D gives the cautious and anxious views of the French nd British governments. There is also a reference to the fears of the Serbian government.  © UCLES 2008 www. xtremepapers. net OTHER (e. g. Contextual knowledge) Y- Serbia was the leading state in the Balkans that represented a serious nationalist threa t to the diverse Austrian Empire. It might have done more to suppress violent groups. N-The Serbian government was not responsible for the assassination of Archduke Franz Ferdinand. This act was condemned universally but Austria used it as an excuse to take action against Serbia. It did not enter negotiations seriously. Y-By 1914, Austria was eeply suspicious of Serbia as the leader of hostile new independent states, threatening the further break-up of its Empire. Y-Serbia did not act sufficiently to suppress anti-Austrian terrorist groups. N-The Kaiser’s notes reflect his complete support for Austria, e. g. the Blank Cheque, and his tendency to adopt hasty and immoderate attitudes. N-The conditions that Austria made on Serbia were probably too humiliating to be acceptable. www. studyguide. pk Page 4 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 C Letter of an Austrian diplomat to the Austrian ForeignMinister Y-Anti-Austrian feeling was widespread i n Serbia. All social and political groups were involved. There was even the (ludicrous) claim that Austria had caused the assassination. Y-The diplomat was in Belgrade when he wrote the letter; he had first-hand knowledge. N-He neglects the reasons for Serbian hostility to Austria. Y-Agrees with Source A, which is evidence of terrorist animosity to Austria. Agrees with the Kaiser in Source B that Austria had a justified grievance against Serbia. N-Disagrees with D, the moderate views of other major states who do not condemn Serbia. Disagrees ith Source E, which is an offer by the Serbian government to settle differences. Y-Anti-Austrian feeling in Serbia had been building up for a long time. An example was the Balkans Wars. Austria felt itself on the defensive. N-Serbia was a smaller country and did not represent a major threat, even to a declining Austria. D Letter from the French Ambassador to his Foreign Minister. N-Fears of an extreme Austrian reaction are shared by the governme nts of France, Britain and Serbia. Austria is seen as the major danger to peace. Y-The letter probably represents accurately the discussions in which he Ambassador was involved. N-Source does not appreciate the reasons why Austria was taking a strong line against Serbia. Y-Source B partly agrees inasmuch as the German Ambassador dissuaded the Austrians from taking extreme measures. Source E agrees as the offer of the Serbian government to resolve differences with Austria. N-Source C strongly disagrees. Source A can also be seen to disagree because it shows the unremitting hostility of an antiAustrian terrorist group. Y-France and Britain wished to defuse the Sarajevo crisis. The Serbian government was willing to make concessions. N-The British overnment did not make its exact attitude sufficiently clear. E Message from a Serbian Ambassador to his Prime Minister. N-The Serbian government condemns the assassination of Franz Ferdinand and wishes to strengthen good relations with Austri a. Y-The message is reliable because it is very probably authentic. N-The Serbian government had not previously done all possible to suppress violent anti-Austrian groups. Y-Source D agrees directly and indirectly. Source B partially agrees (the words of the German Ambassador). N-Source A can be taken to disagree as can the Kaiser‘s notes in Source B.Source C strongly disagrees: opinion in Serbia is extremely anti-Austrian. Y-The Serbian government responded positively to Austrian demands after the Sarajevo assassination. N-The Serbian government had tolerated the presence of some extreme antiAustrian groups.  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 5 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 Marking Notes [Note: all papers are to be marked using the generic marking bands for source-based and essay questions. ) 1 Source-Based Question L1 WRITES ABOUT THE HYPOTHESIS, NO USE OF SOURCES [1–5]These answers write about Sa rajevo or even generally about 1914 but will ignore the question, i. e. they will not use the sources as information/evidence to test the given hypothesis. For example, they will not discuss ‘Serbia was most to blame for the Sarajevo Crisis’ but will describe events very generally. Include in this level answers which use information taken from the sources but only in providing a summary of views expressed by the writers, rather than for testing the hypotheses. Alternatively, the sources might be ignored in a general essay answer. L2 USES INFORMATION TAKEN FROM THE SOURCES TO CHALLENGE OR SUPPORT THE HYPOTHESIS 6–8] These answers use the sources as information rather than as evidence, i. e. sources are used at face value only with no evaluation/interpretation in context. For example, ‘Austria exaggerated the crisis caused by the assassination of Archduke Franz Ferdinand. The German Ambassador in Source B does not think that the Austrian government should tak e precipitate measures against Serbia, preferring a more considered approach. Source D states that the British Foreign Minister shared this view and believed that the Austrian government should be reasonable in its demands on Serbia.Source E gives the view of the Serbian government, in which it promised not to allow extremism against Austria in its territories. Those proved of being involved in the assassination of Archduke Franz Ferdinand would be punished. The Serbian government wished for good relations with Austria. ’ Or alternatively, ‘Austria did not exaggerate the crisis caused by the assassination of Archduke Franz Ferdinand. Source A portrays the extreme opinions of a member of a terrorist group even after the assassination. They represented a potent threat to Austria.In Source B, the Kaiser supported Austria and did not agree that Austria should be advised to be cautious. In Source C, the Austrian diplomat describes widespread extreme anti-Austrian feeling in Serbia after the assassination. ’ L3 USES INFORMATION TAKEN FROM SOURCES TO CHALLENGE AND SUPPORT THE HYPOTHESIS. [9–13] These answers know that testing the hypothesis involves both attempting to confirm and to disconfirm it. However, sources are used only at face value. For example, ‘There is evidence for and against the claim that Serbia was most to blame for the Sarajevo Crisis.Source A supports the claim because it is evidence of the views of a member of a terrorist group that was completely anti-Austrian and completely critical of the visit to Sarajevo of Archduke Franz Ferdinand. He was not only expressing his own opinion. This is supported in Source B by the views of Kaiser William II and in Source C, the description of anti-Austrian feeling in Serbia. On the other hand, the claim is contradicted by other Sources. Source C records the fears of a Serbian Ambassador in Britain that Austria would overreact whilst Grey, the British Foreign Minister, had asked the Austrian government to pursue oderate policies. Source E proves that the Serbian government was willing to punish those who were responsible for the assassination of Archduke Franz Ferdinand and sought good relations with Austria. ’  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 6 Mark Scheme GCE A/AS LEVEL – May/June 2008 L4 BY INTERPRETING/EVALUATING SOURCES CHALLENGE OR SUPPORT THE HYPOTHESIS. IN CONTEXT, Syllabus 9697 FINDS Paper 01 EVIDENCE TO [14–16] These answers are capable of using sources as evidence, i. e. demonstrating their utility in testing the hypothesis, by interpreting them in their historical context, i. . not simply accepting them at face value. For example, ‘It is more accurate that Austria exaggerated the crisis caused by the assassination of Archduke Franz Ferdinand. Source A is violently anti-Austrian and regards the Archduke as a tyrant. It was particularly offensive to issue such a statement soon after the ass assination of the Archduke Franz Ferdinand and his wife. However, the Black Hand group was a small minority and not necessarily representative of the wider Serbian opinion. The Kaiser’s support of stern Austrian action in Source B is typical of his volatile tendencies.It is not reliable as evidence of Austria’s reaction. Source C is a long account of anti-Austrian feeling in Serbia but is not necessarily reliable although it is written by a diplomat. It is contradicted by the views of the Serbian Ambassador in Source D, who claims that Austria had pursued anti-Serbian policies for a long time, and even more by the Serbian Ambassador in Source E. There might have been strong anti-Austrian feeling in Serbia, as Source C reports, but Source E is strong evidence of the wish of the Serbian government not to provoke Austria.Source D includes the views of other governments. Both the French and British governments believe that the Austrian government should remain calm. There was a long history of ill feeling between Austria and the Balkan states, especially in Serbia. The assassination of a leading member of the Austrian royal family (the Emperor’s heir) was particularly dramatic but Austria shared the blame for the poor relations between these countries. ’ L5 BY INTERPRETING AND EVALUATING SOURCES IN CONTEXT, FINDS EVIDENCE TO CHALLENGE AND SUPPORT THE HYPOTHESIS. 17–21] These answers know that testing the hypothesis involves attempting both to confirm and disconfirm the hypothesis, and are capable of using sources as evidence to do this (i. e. both confirmation and disconfirmation are done at this level). For example, (L4 plus) ‘†¦ However, the sources can also be interpreted to show that Serbia was most to blame for the Sarajevo Crisis. Source A comes from a member of a terrorist group that had carried out the assassination of Archduke Franz Ferdinand and its programme was widely supported in Serbia.There is no sign th at the Black Hand would end its activities and, although it had few members, the danger that they represented had already been proved by their role in the assassination. Source B includes the provocative views of the Kaiser but the German Ambassador’s letter does not criticise the Austrians for exaggerating the crisis; he only wishes the Austrians to be moderate in their response. Source C is strong evidence of the anti-Austrian sentiments in Serbia. The diplomat was correct in his belief that such feelings were very widespread in Serbia.It is also true that Serbia, like other Balkan states, believed that Austria was a declining power. Austria had to take strong action to counter this opinion. Even more insulting was the allegation that Austria had caused the assassination. ’  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 7 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 L6 AS L5, PLUS EITHER (a) EXPLAIN WHY EVIDENCE TO CHALLEN GE/SUPPORT IS BETTER/ PREFERRED, OR (b) RECONCILES/EXPLAINS PROBLEMS IN THE EVIDENCE TO SHOW THAT NEITHER CHALLENGE NOR SUPPORT IS TO BE PREFERRED. [22–25]For (a), the argument must be that the evidence for challenging or supporting the claim is more justified. This must involve a comparative judgement, i. e. not just why some evidence is better, but why some evidence is worse. For example, ‘Although there is evidence in the Sources both to challenge and support the claim that Serbia was most to blame for the Sarajevo Crisis, the more convincing case contradicts the claim. The strongest evidence is from the Sources that show how anxious the Serbian government was to defuse the situation. These are Source D and especially Source E.Although Source D is a letter from the Ambassador of a country that was not friendly towards Austria, it is probably an accurate account of the discussions that he was involved in. It can be supported by own knowledge that the Serbian governmen t was fearful of Austria and that the British government, represented by Grey, called for moderation. Source E is very probably an accurate account of a Serbian government’s message to Austria and its wish to avoid extreme action. Source A should not be given much weight as justification for harsh policies by Austria. The members of the Black Hand group were few.They were a danger to Austria but this did not justify action against Serbia as a whole. The handwritten notes of William II in Source B are an exaggerated response in support of Austria. They contrast with the more sensible attitude of the German Ambassador in this extract. Whilst Source C is probably a generally accurate account of anti-Austrian feeling in Serbia, it ignores Austria’s responsibility for bad relations between the states. ’ For (b) include all L5 answers which use the evidence to modify the hypothesis (rather than simply seeking to support/contradict) in order to improve it.For example, ‘An alternative explanation is that, although Austria did not exaggerate the horror of the assassination in the short term, it was not justified in using it as the excuse for a major war against Serbia which was then to involve all of the major countries in Europe. The assassination did not only horrify Austria but all major European countries, the members of the Triple Entente as well as those of the Triple Alliance. Austria used the assassination to justify the complete suppression of Serbia, which had been its enemy for a long time. Source C is the only extract that refers to long-term issues and it is very one-sided.However, the crisis in Sarajevo can only be understood when we consider these long term issues, including the animosity between the Austrian Empire and the more recently independent Balkan states and Austria’s membership of the Triple Alliance, with its rivalry to the major states in the Triple Entente. The Serbian government could have done more to supp ress anti-Austrian terrorist groups but it did not have direct responsibility for the assassination of Archduke Franz Ferdinand at Sarajevo and tried seriously to defuse the situation. ’  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 8Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 Section B Essay Questions 2 How far did Napoleon Bonaparte ensure liberty and equality in his domestic government of France? The key issue is the nature of Napoleon’s government of France. The question clearly refers to domestic issues; discussions of foreign policy or the impact of Napoleon’s rule on other countries will not be relevant unless they are a brief part of introductions or conclusions. One would expect answers in Bands 1 (21–25) and 2 (18–20) to consider arguments for and against Napoleon’s support for liberty and equality.However, examiners should not require an equal balance. The balance will reflect the arg ument. For example, it might reject ’liberal’ measures as of minor importance. Answers in other Bands might plump for an argument that accepts or rejects ’liberty and equality;’ without considering the alternative at all. It will be relevant to discuss the Code Napoleon (1804), an attempt to unify the diverse laws of France. Its confirmation of equality before the law and the end of privilege, and religious toleration would point towards Napoleon’s liberalism. Careers were open to talent.However, associations of workers were banned and women were given fewer rights than men. Napoleon kept a tight hold on power through his autocratic rule. Officials were nominated and the Empire ensured Napoleon’s personal rule. Opposition was suppressed and reference might be made to the work of Fouche as Minister of Police. Equality was limited by the restriction of promotion to Napoleon’s supporters. 3 Why did industrialisation have important politi cal effects on Europe during the nineteenth century? (You should refer to developments in at least two of the following countries: Britain, France and Germany in your answer. The key issue is the link between industrialisation and political developments. Candidates are asked to refer to at least two countries. This should help to avoid vague responses. However, examiners will not expect any balance between the two or three countries and the question does not specify how much time should be given to particular examples. It will not be necessary to describe the development of the Industrial Revolution per se but to link developments to the key issue. It might be argued that the Industrial Revolution encouraged the growth of a new middle class.Its economic wealth enabled it to play a more important political role. Reference might be made to the Reform Acts (1832 and 1867) in Britain and to political advances in France from 1848. The position of the urban working class, although it lack ed economic power, was enhanced by its concentration in large towns. Gradually political concessions had to be made to them, partly to avoid unrest. Reference might be made to the Reform Acts (1867 and 1884), with its supplements such as the Secret Ballot Act, in Britain and to political events in France.Political concessions were also made to the working class in Germany by the end of the nineteenth century. It will be relevant to discuss social reform, for example in education and housing, which came about largely because of the political pressures from the working class. High credit should be given when candidates point out the link between industrialisation and new political ideas such as Socialism and Marxism.  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 9 4 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01Why was Bismarck more successful than the revolutionaries of 1848–49 in unifying Germany? The key issue is the contrast betwe en Bismarck’s success and the failure of the German revolutionaries in 1848–49. Examiners should expect a reasonable balance. 60:40 either way can merit any mark but 70:30 would normally lead to the award of one Band lower than would otherwise be given. However, as in all answers, the overall quality of the argument will be the most important criterion. An excellent discussion of Bismarck in an otherwise unbalanced answer might still be worth a high mark.Band 5 (11–13) will require a basic understanding of either Bismarck or the 1848–49 revolutions. The question asks ‘Why? ’ and the most effective answers will be analytical but answers that contain sequential analyses of Bismarck and 1848–49 should not be undervalued. Bismarck was helped by Prussia’s strong military power whereas the earlier revolutionaries had been militarily weak. He was supported by William I whereas Frederick William IV spurned the possibility of a German cr own. However, Frederick William IV did introduce a comparatively liberal constitution that became attractive to other German states.Prussia’s economy was strong; candidates can discuss the importance of the Zollverein. Bismarck was more skilful in handling the other German states. He was more successful in dealing with other countries through his diplomacy and use of war. Candidates can illustrate this through the Danish War (1864), the Austro-Prussian War (1866) and the Franco-Prussian War (1870). Meanwhile, Austria was a weaker rival by the 1860s and less able to prevent German unification. 5 Explain the problems European countries faced in promoting imperial expansion during the later nineteenth century.The key issue is the problems faced by European countries when they engaged in imperial enterprises. Examiners will look for some examples, both from Europe and overseas. However, the range of possible overseas examples is wide and examiners will be realistic in their expec tations. For example, some very good arguments might be supported by examples from a limited range of regions. There were problems in communication. Governments were sometimes involved in enterprises because of the actions of local officials, for example Britain and Cecil Rhodes. Sometimes different policies were favoured.For example, Bismarck was less enthusiastic than German public opinion. In spite of hopes for profits, imperial expansion could be expensive. Imperialism resulted in tensions between countries and added to military costs because larger and more expensive navies were needed. There was the danger of war and reference can be made to some crises such as Britain and France’s involvement at Fashoda (1898). Some candidates might slant the question to use ‘problems’ as a device to explain the causes of imperialism, for example economic advantage or strategic interests.This will be valid as long as the link is made between causes and problems.  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 10 6 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 Why was the First World War so important in the downfall of the Romanov regime and the victory of the Bolsheviks? The key issue is the link between the First World War and the events of 1917. Candidates might take either of two approaches. 1914–17 might be seen as the culmination of a long decline of tsarist government, with less attention being given to the wartime period.Alternatively, answers might begin in 1914. Either approach is possible but the temptation in the first will be to spend too long on the pre-war period. In particular, the Bolsheviks were not in a strong position in 1914 and answers in Band 1 (21–25) and Band 2 (18–20) will need to show a sound understanding of the Bolshevik victory by the end of 1917. Answers that deal only with the February or the October Revolutions might find it difficult to get beyond Band 3 (16–17). The war discredited Nicholas II’s regime. Russia suffered heavy defeats with massive casualties.The resulting inflation ruined an economy that had been improving by 1914 but was still too weak to sustain the pressures of the conflict. Food became short. The Tsar’s decision to take personal command showed his lack of ability as a military leader but it also discredited him politically. Russia was left to the rule of Tsarina Alexandra and Rasputin. The outcome was the February Revolution. In spite of their later propaganda, Lenin and the Bolsheviks were not important in this rising. Kerensky and the Provisional Government failed to establish a stable government.They tried to deal with grievances about food and land but ineffectively. The many political groups could not be managed. The war continued unsuccessfully and the resulting grievances increased. Although Lenin and the Bolsheviks were checked in the July Days, Kornilov’s attempted coup discre dited Kerensky. The October Revolution showed the ability of Lenin and the Bolsheviks, although a minority, to take decisive action. Lenin’s promise of major reforms and slogans such as ‘All power to the soviets’ had an enthusiastic response. Lenin soon abandoned his offer of a coalition government to install the Bolsheviks firmly in power. ‘The unpopularity of the Versailles settlement was the most important reason why Hitler gained power in 1933. ’ How far do you agree with this judgement? The key issue is the reasons why Hitler came to power in 1933. Candidates might continue the explanation throughout 1933 by explaining the sequence of events from his appointment as Chancellor to the introduction of the Enabling Act. However, answers that end with the Chancellor’s appointment can merit any mark. The question asks candidates to consider particularly the importance of the Versailles settlement.This dismantled the German military. Colonies we re surrendered. There were territorial concessions in Europe, especially the return of Alsace-Lorraine to France and the loss of areas in the east to Poland. People who were regarded as German were living in other countries. Reparations had to be paid. Unification with Austria was forbidden. The War Guilt clause attributed blame for the First World War to Germany. Hatred of the settlement, the ‘stab in the back’ and the ‘November Criminals’ united Germans. This can form the basis of a good answer.However, answers in Band 1 (21–25) and Band 2 (18–20) can be expected to go further and compare Versailles as a reason with other factors. Weimar Germany did not establish a stable democracy. Proportional representation allowed small parties to exert undue politician influence. Changes of government were frequent. Extreme right and left-wing parties caused tensions. However, high credit should be given to candidates who understand the limited appeal o f the Nazis in the 1920s. The Munich Putsch (1923) was put down easily. The army and the Junkers/traditionally strong right-wing social classes continued to exert influence.Nevertheless, Weimar seemed to have been more successful in the 1920s. It alleviated the worst economic effects of the war, came to agreements about the repayment of reparations and was accepted as a leading member of the League of Nations. The death of Stresemann was a blow and it can be argued that the Wall Street Crash (1929) that drove the Weimar Republic off-course. Hitler himself was an effective leader. He built up the Nazis through organisation and propaganda to become the second largest party in the 1930 election and the largest in 1932 – but they actually lost support in a later election that year.He kept his nerve when others, such as von Papen, thought that they could control him, refusing to accept any office except Chancellor.  © UCLES 2008 www. xtremepapers. net www. studyguide. pk Page 11 8 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9697 Paper 01 How different were Stalin’s policies in governing Russia to 1939 from those of Nicholas II? The key issue is the contrast between Stalin and Nicholas II. Examiners can look for a balanced approach. 60:40 either way can merit any mark but 70:30 would normally lead to the award of one Band lower than would otherwise be given.However, as in all answers, the overall quality of the argument will be the most important criterion. An excellent discussion of either Stalin or Nicholas II in an otherwise unbalanced answer might still be worth a high mark. Candidates are free to argue that the similarities were more important than the differences: they were both autocrats; they suppressed political opposition; their secret police operated outside the law; they represented a personal cult of government. However, it might be claimed that Stalin’s rule was more brutal. The millions of casualties went far beyo nd the numbers who were prosecuted/persecuted by Nicholas II.Their ideologies were different. Stalin claimed, justifiably or not, that his regime was based on Marxism. Nicholas II ruled by divine right. A few candidates might mention their different attitudes to religion and the Church but this is not necessary for any mark. Their economic policies were different. Stalin regarded economic change as a high priority. He pushed through radical reforms in agriculture and industry that had wholesale social implications. Nicholas II allowed some economic reforms – for example the policies of Witte and Stolypin – but they were not particularly important to his conservative mind.Nicholas II was averse to change, unlike Stalin who introduced constant political social and economic change. Although he enjoyed an autocratic position, Nicholas II was personally weak, open to advice especially from the Tsarina. He allowed some courtiers and Rasputin to have too much influence. Stali n shared power with nobody. He destroyed those who helped him to power, including Kamenev, Zinoviev and Bukharin. The purges destroyed people who were not a real threat to his regime.  © UCLES 2008 www. xtremepapers. net

Strategic management (Visionmission Statment) Essay

Strategic management (Visionmission Statment) - Essay Example "A mission statement has long been argued to lead to better performance by aiding strategy formulation and implementation. Empirical evidence to support this argument is however lacking in the literature. This has led to a considerable waning of managerial confidence in mission statements in recent years" (Sidhu 2003). Mission statements are exactly what they sound like: missions that tell what a company is doing. When companies carefully define what they are doing and how they are going to get there, they simply perform better than other companies that compete within their industry. Also essential to success is the development of a company's vision statement, upon which the company's mission statement is based. The vision simply entails what a company wishes to become in the future. An example of a vision could include a new online dollar store wishing to take over a certain percentage of the market share in its industry (Heathfield 2007). According to Heathfield, "A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization's capabilities and image of itself. It gives shape and direction to the organization's future. Visions range in length from a couple of words to several pages. I recommend shorter vision statements because people will tend to remember their shorter organizational vision" (2007). Heathfield offers two examples of vision statements in her article on the topic. The first one is from Westin Hotels and states, "Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America." The second is from the HR Association of Greater Detroit and States, "To be recognized and respected as one of the premier associations of HR Professionals" (2007). The Piercy and Morgan Models According to Piercy and Morgan, all mission statements should reflect four key concepts. The first is organizational philosophy and refers to what a company's management desires the company to accomplish and represent. The second is product market domain, which details where and how the company will operate. The third is organizational key values, which define the behavior and skills of company employees and representatives. The last is critical success factors, which define what strengths a company must possess in order to be successful in their particular industry (Piercy and Morgan 1994). Using the aforementioned concepts, Piercy and Morgan developed four models that assist in formulation of a company's mission statement. Each of these models has its own advantages and disadvantages. The different types of mission statements that they defined were global mission, organizational mission, market mission, and no mission (Piercy and Morgan 1994). Each type of mission statement is different in at least one key way. Global missions take both internal and external factors into mind and is all-encompassing of the concepts on which the four models are based. "An organizational mission' is one that emphasizes internal values only, such as organizational beliefs and philosophy. A 'market mission' is one which focuses on the definition of the market and critical success factors in the market place. A statement that does not define internal

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Supply Chain Management - Coursework Example This paper using qualitative research method analyses the effectiveness of supply chain management on the basis of the activities and capabilities that the organizations seek from their supply chain partners. The research basically supports the argument that the effective supply chain management is dependent upon the effective operational and relational competencies of the supply chain partners. However it is also advocated that collaborative supply chain management challenges the traditional supplier-customer arrangements and changes taking place in the respective organizations largely depend on the correlation of competency of the supply chain partners and the long term relationship within the supply chain. Recommendations for the future studies are also made. A supply chain consists of all activities associated with the flow and transformation of goods and services from the raw material stage through to the end user as well as the associated information flows. Supply chain is made up of many interrelated organizations starting with raw material suppliers and including parts and components suppliers, subassembly suppliers, the product or service producer, the distribution channels, and ending with the end-use customer. 1.1 Supply Chain Management The focus of supply chain management is on managing the flow of goods and services and information through the supply chain in order to attain the level of synchronization that will make the supply chain more responsive to the customer needs and at the same time lowering the costs. Traditionally each segment of the supply chain was managed as a separate entity focused only on its goals. However in the present day competitive business environment the ability of a company to enhance its competitive strength is largely determined by the combined capabilities of all of its supply chain members. The

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Employee view and personnel of Nike Company - Essay Example Nike is not the ‘beast’ that it is projected as, because similar situations exist in other footwear and garment units. They have a system of rewarding their regular employees. After experimenting with cash and travel vouchers, Nike feels employees should be able to target the rewards that appeal to them (Lynne, 1997). Hence it now offers Virgin vouchers which include range of activities from flights to luxurious holidays and participants can focus on awards that appeal to their own aspirations. Nike offers its employees five weeks off with full salary and benefits to spend the way they want (Browning, 2003). This helps the employees to spend time with their families or rethink career goals. Though this program was started in 1994, Nike is not sure how many employees have used it. In US Nike workers are given incentives such as Nike Bucks if they will walk, run, bike, skate or car pool to work while no such incentives are available in Asia (Boje, 1998). Workers in Oregon work in campus like facility, receive top benefits and time off for recreation and sports (Boje, 2001). They have employed about a thousand expatriates who travel the globe to ensure that code of conduct and other norms are adhered to at each of their manufacturing units. There are about 600,000 subcontract workers, mostly women between 16 and 22, who provide the resistance to Nike corporate power and subcontractor practices. Nike considers its applicants as both customers and employees. It is able to attract the best and brightest employees.

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Review and Critical thinking Essay Example for Free

Review and Critical thinking Essay Review Questions Syncopation is placing emphasis or accents on beats that are unexpected, or, alternatively. Is music that combined the music of marches with the rhythms of African music. The instruments used for ragtime are used in jazz. Cornetist who helped to create jazz music . His music had a loud piercing sound that be heard in the distance. Bebop had faster rhythms and more complex harmonies. A form of jazz that emphasized improvisation. In hot jazz multiple musicians did improvisation, In classic it was one. Critical Thinking Questions Both use improvisation at some point. A difference is that classical music try not to improvise but jazz music use it all the time. A characteristic of jazz is that it uses a of improvisation. Another characteristic is that it has influence from its african roots. What they mean by that is that jazz is Americas music, it was created in america and was given a lot attention. Even the government gave attention to it. Buddy bolden was one of the people to create jazz, not much is know about his music, but some people that heard his music have said it was a loud piercing sound that can be heard from a distance. Improvisation is creating music in the moment by responding to the other players around you. Jazz music uses improvisation almost all the time, most jazz pieces use improvisation.

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Using Alternative Materials In A Racing Car Engineering Essay Materials play a very important role in functioning of any Machine. The idea of using alternative materials in a racing car is often an option used by the designers to improve the overall performance of the car. But the growing research on new materials creates confusion for the Racing car designers. The failure of material plays the most significant role in any kind of loss in a racing car. Engineers design the car and select the material in such a way that, the materials is able to cope with all the forces acting on the car and also weigh as less as possible. The overall weight of the car is dependent on the properties of the materials. In this report an effort is made to identify these materials used in the current Formula 1 cars and suggest alternatives, which shall provide us a solution for the material selection criteria considering the cost, availability, environmental effect in manufacturing parts from this materials and also end of life issues of these materials. In this rep ort we are going to review the work done till the end of May on this project. An overview of the current materials used and the reasons for the selection materials for the various components of the formula 1 car is briefly described in this report. Introduction: Formula 1 is one of the most rapidly developing sport, as far as research and development is concerned. New technologies are discovered and used on the car every year in order to win the races. Materials are also an option for the designers to get the weight distribution of the car as desired. The weight of the car is dependent on the materials used for construction. FIA has its regulations on the minimum weight of the car that is 605 kg for the 2010 season. But using exotic materials designers can design the car for about 450 500 kgs. And the rest is used by ballast for improving the weight distribution of the car. Materials selection for a formula 1 car is one of the most significant decisions for the designer. It also reflects the sustainability of the materials with respect to environmental concerns. The four main factors upon which the designers relies when considering materials choice are the relationship between materials specifications and technical performance of the product, the economic performance of the product, the environmental performance of the product the practice of industrial design embedded in the product and its Functionality as told by Clark and Ashby. In formula 1 because of the high budgets the economic issue is not really big atleast with the major teams. Thus the designer has the liberty to use as exotic material as he wants for achieving the minimum weight of the car. Critical components such as engine, suspension, brakes, and wheels play a major part in the performance of the car. The materials to be selected for these components need a deep research on the forces and temperatures achieved in these parts. Reducing the overall weight of the car is not difficult. Designers achieve the overall weight of the car well below the minimum specified FIA limit. The main achievement for the designers is to get the overall weight distribution. But apart from these performance issues there are many other issues which need directive. FIA has banned certain materials such as non ferrous alloys and Berillium alloys for Health and Safety requirements. But because F1 is a glamorous sport with high budgets and speed, environmental concern due to materials used is least analysed. It is very important, that the materials to be used in the sport should be environmental friendly considering the LIFE CYCLE ANALYSIS, RECYCLING and THE AVAILABLITY OF THE MATERIALS IN FUTURE, etc. In this project an effort is made to analyse the current materials used with respect to these environmental issues and suggest alternatives. This project particularly aims at the F1 industry for the selection of alternative materials for specific components which can benefit them further. Use of CES software will be done, which is industry Standard software to select materials depending on their particular application of components. Although this project is more of a research project the outcomes from the project can be used for future F1 industry and also to the high end Motor industry as well as other motorsport sectors. The project aims at providing industry relevant solutions via research on the current materials being used and also on the future materials that can be used. With the help of the CES software we will be trying to find materials which can meet the requirements of the components and then with literature obtained from the books and journals we shall try to figure out the best possible materials for the use. Objectives: The Objectives of the project are shown below. Identification of some of the most critical parts in an F1 car. The functions of each critical component analysed in the car. Find the materials currently used for each component in the F1 industry. Use CES package based on function of component to determine alternative material for the same purpose. Evaluate materials against existing materials in terms of performance, cost and manufacturing feasibility, end of life issues and recycling. To produce a report that can act as a reference for selection of materials for F1 applications. Background: Formula 1 is the only automotive sport which brings revolutionary changes to the field of automotive racing. Over a period of years Formula1 has provided numerous technologies and advances in the field. The use of light weight aluminium back in 1970s to use of Carbon fibre in mid 1980s in the field of automotive racing, all was introduced by Formula 1. Thus it can be said that Formula 1 has a big influence over the automotive industry in terms of technologies. But sometimes, certain advantages can be gained similarly at a fairly less cost or by using materials which causes less damage to the environment. Also there is further a scope for the designers to further improve their car based on the performance provided by the materials used to make the car. Structure of report: In this report we will be covering the topics finished by now and a brief discussion of the work to be done in near future. Every topic of the report shall cover the objectives in parts. The critical parts of the car, their function and the materials currently used have been finished till now. These topics will be further explained in details. 2.0. Literature Review: 2.1. Introduction: F1 is developing rapidly, with increasing competition for higher performance and energy efficiency, new materials and processing techniques are required to underpin these developments. [5]. and also because of the industrial recession the competition has further intensified and the importance of selection of materials has grown even further more. The need for recognition of function of a component in order to provide the most technically advanced as well as economic means of meeting this functional requirements is becoming more vital, so that there can be a better communication between the design engineer and materials engineer. [4]. in todays world we have more materials then even before and thus the scope of innovation is immense. But in order to make this innovation a standard procedure is required which we are going to follow in this project. [2]. The references which exist on such a specific study tend to focus on individual material for a particular job. [1]. in this project I would like to count all the eligible materials for the various tasks and then compare them without limiting the factual data on each subject. Particularly in F1 there are mandatory rules and regulations which every racing team has to follow. Hence there is very little to choose from. [1]. But it is also very important to know how much of environmental effect this materials cause whilst in production. There are many materials which provide the optimum properties, but at a very high price. And there are many materials which provide less properties but at a very low price as compared. But as we know that in formula 1 cost is not the priority, performance is the main priority. [6]. Thus the materials selected should not sacrifice the performance in fact increase the performance at the same time trying to reduce the cost. In the initial days the chassis were made of steel, later it was made of aluminium. But now they are made out of carbon fibre and honeycomb material. [6]. and thus, as the time progresses the overall weight of car is decreasing, and at the same time performance is increasing. Thus the need is to decrease the weight and increase the performance. And as the technology progresses this need for lighter and more efficient materials further increases. [3]. 2.2. A brief overview of materials: 2.2.1. Aluminium and its alloys: Aluminium is one of the most common materials to be used in the Automotive Industry, as some of aluminium alloys provide tensile strength superior to those of low carbon steels at same time weigh 1/3 the weight of steel. 2024 is the primary structural aluminium alloy and has exceptional strength and stability at high temperature. It was exclusively used for Disc brake top hats and for aluminium flywheels. At high operating temperatures in the disc and the flywheels, 2024 is the most suitable aluminium alloy. 6061-T6 extrusions are used for joining pieces and for corners, most of the brackets are fabricated from this aluminium alloy. 7075 is the strongest and the stiffest of the commonly available aluminium alloys. It is the most suitable aluminium alloy for machining and is very commonly used for bushings, spacers, and machined suspension components as steering arms, antiroll bar and any straight suspension links. 2.2.2. Magnesium: For a low budget team Magnesium can be considered as the most common and strongest material. It has very good mechanical properties and stiffness. Magnesium alloys are considered to be the best suitable material for machining as compared to other metal materials. It possesses exceptional welding, forging and casting characteristic. It is also a very low density material. But Magnesium has a very high risk of fire. In the form of dust or powder, magnesium is a very dangerous material. Because of this the FIA has banned the use of Magnesium for particular uses. Magnesium also has a tendency to corrode form inside when exposed to salty air. Thus racing at the race tracks like monoco where the track is near the sea. Chances of corrosion are very high. With such high budgets, precision and accuracy, such a chance of using magnesium is avoided. 2.2.3. Titanium: From the past couple of decades, titanium has been the ace of material for race car designers. It delivers the strength of high alloy steels and the weight of aluminium. Even though the price of titanium is very high, as discussed before in Formula1cost is not issue and hence titanium is highly suitable. Oxides of titanium comprise about 0.5% of the earths crust thus making Titanium an exotic material. Titanium is exclusively used for making Forged hubs, brake disc top hats, tubular and sheet suspension linkage fabrications, threaded fasteners and Exhaust systems. Titanium is very resistant to Fatigue from vibration. Commercially pure titanium is probably the best bet for manufacturing F1 components. The exhaust made out of titanium are considerably lighter than 321 stainless steel and infinitely lighter than mild steel at the same time very much stronger at elevated temperatures and virtually fatigue proof. 2.2.4. Honeycomb material: Honey comb material is a fairly old material to be used in Motorsport industry. It was first used in 1950s. Honeycomb sandwich materials are generally composed of aluminium face skins bonded to a core of Hexagonal shaped formed from aluminium foil. It forms continuous shear webs between the face skins, resulting in light panels of exceptional stiffness which are capable of carrying extreme loads with very little deflection. The importance of honey comb was realised after 1966 when Ford used it in historic victory at the Le Mans in its MARK IV which was later called as Ford GT. Aluminium honeycomb installed with the cells longitudinally oriented makes the most efficient energy absorbing structure. But as time has progressed, aluminium honeycomb is replaced by fibreglass honeycomb. The advantages of this new hybrid honeycomb over aluminium honey comb are as follows. Composite face skins of honeycomb structure tend to localize the impact damage and also are very easy to repair. Hybrid honey comb has good characteristics for machining. Hybrid honeycomb material is corrosion proof, non flammable and nontoxic. Hence even by health and safety standards along with high strength and stiffness, they have replaced the traditional aluminium honeycomb material. 2.2.5. Composite materials: The use of high strength lightweight composite materials has brought a revolution in use of materials in industry. The era of composite materials in F1 was started by the McLarens team. They had formed the first formula 1 tub from a composite sandwich composed of face skins of aluminium sheet bonded to the core of edge grained BALSA wood called MALLITE. This resulted in a tub structure with high torsional stiffness. Composite materials are not new to the field of engineering. They were discovered way before the time. It is nothing but a combination of two or materials to form a third material with desired characteristics. Composite materials consist of fibres or filaments of an element whose fibres exhibit high tensile strength and lack rigidity. For instance, even wood is a composite material. The most common used composite material in todays world of Formula 1 is Carbon fibre. More than 95% of the McLarens F1 car is constructed in high performance advanced carbon epoxy composite ma terial. A formula 1 car consists of many components whose duty ranges. The bodywork required a very low mass and moderate stiffness material to the survival cell which requires an extremely high stiffness structure. This requirement is best fulfilled by the composite material. The composites used in F1 are supplied in prepreg form and they need to be vacuum bagged and then cured in an autoclave. This product then needs manual trimming and machining, and boding in order to form the final product. Thus we can say that the process is rather a labour intensive, time consuming and very expensive process. F1 is an industry where low volume and extremely high quality product is desired with huge budgets. Composite materials just fit right in the situation for a F1 car designer. Fibreglass is an example of a composite material which is not exactly expensive as compared to other composite materials. But it has a disadvantage of brittleness and is comparatively heavy. 2.3. Factors governing the Selection of materials in future: In a high end motorsport such as formula 1 there are numerous factors which need to be addressed while selecting a material. The sport as always is at the pinnacle of performance, but not environmentally. There are certain environmental factors which needs special attention and are briefly discussed in this topic. 2.3.1. Life cycle analysis. (LCA). Life cycle analysis is basically evaluation of a material throughout its life span. Life cycle analysis evaluates the material right from its manufacture to the recycling of the material. Evaluation is made on the basis of CO2 emissions, energy and cost of materials. Life cycle analysis will be a main consideration for all the materials to be selected in the future [1]. Because we are aiming at the F1 industry, where mass production is not the main concern, life cycle analysis will help us in comparing the materials which cost the minimum and would be low on energy and emissions throughout its life. The figure below shows the whole life cycle analysis process. Figure 1: life cycle analysis process. Figure 2: total life cycle assessment. Composite materials are very effective in terms of weight reduction [9]. But in terms of life cycle analysis more research is to be carried out about the effect of manufacturing and recycling composite materials [6]. We have some data regarding it. Some research papers conclude that materials like Balsa core and PVC foam sandwich has far better life cycle results as compared to super steel. 2.3.2. Recycling: When we consider composites in terms of recycling, the composite waste is a very interesting and in some ways very difficult. Composite waste consists of polymer with high performance, but it contains only 50-80% of recoverable energy of the polymer. Hence we can say that composite materials are better as recovered material rather than recovered energy. Also as per the research, long fibre waste has more useful characteristics when compared to short fibre composite waste. The most important factor for recycling of composite materials is the orientation of the fibre after it has been used. There are several techniques already invented for recycling of materials such as, Mechanical processing, thermal processing, fluidised bed process, pyrolysis processes etc [4]. It is therefore estimated that in the future there will be many more processes that shall be invented in order to reduce the landfill and the material wasted. These are the two main environmental issues which needs attention when selecting materials. Even thought they are not an essential part while selecting the material, as performance is the most important need in F1, it needs some attention to make the sport environmental friendly. 2.3.3. Safety Factors: It is very important that the material which is selected for the use in F1 cars is 100% a safe material and should not possess any danger even in the event of a high speed accident. The materials should not be poisonous in any form and also should not react with other materials. Because F1 is a high speed sport, it is very necessary that the material selected should be complied with high strength requirements of F1. 2.4. The critical components of Formula 1 car to be assessed in this project. 2.4.1. Engine: The FIA has many rules and regulations specifying the use of materials in the construction of an engine. The following the regulations. 1]. Minimum weight of 95 kg should be there for each 2.4 litre v8 engine. 2]. Engine blocks should be constructed from Forged aluminium alloys for weight reduction in comparison to steel. 3]. to limit the costs, FIA has banned the use of non ferrous materials in Engine block. 4]. Magnesium based alloys, Metal Matrix Composites (MMCs) and Intermetallic materials may not be used anywhere in an engine. 5]. Coatings are free provided the total coating thickness does not exceed 25% of the section thickness of the underlying base material in all axes. 6]. in all cases the relevant coating must not exceed 0.8mm. 7]. Pistons must be manufactured from an aluminium alloy which is either Al-Si; Al-Cu; Al-Mg or Al-Zn based. 8]. Piston pins, crankshafts and camshafts must be manufactured from an iron based alloy and must be machined from a single piece of material. Thus selecting a material for the engine has relatively less choices. In 1998 Mercedes Benz tried to use Berillium alloys in their engines. This gave them an additional advantage of weight loss and drastic performance gain. This also led Mikka Hakkinen to win the world title 2 times consecutively. But later FIA decided that Berillium alloys were too poisonous in large quantities and thus banned the use of it. Thus using the right materials at the very right place is what makes F1 engines so interesting for the designers. As Senior General Manager Engine Luca Marmorini of the Toyota Panasonic team said, In the engine we use almost every kind of material you can on a Formula 1 car, for example you can see aluminium made with complex casting techniques but you also see carbon material. It is very important to keep the centre of gravity of the engine very low so we tend to put the very light parts on the upper part and the heavy parts on the bottom. The exact materials used by the formula1 teams for year 2010 are given in the results and discussion section. http://a5.vox.com/6a00c22521b9fc549d00d4144481ad6a47-500pi Figure 3: F1 Engine block. 2.4.2. Bodywork: This is a very important part of an F1 car. The materials used for bodywork basically define the weight of the car. Over the years numerous materials have been tried on the bodywork of the F1 car. All the light and ultra strong materials are basically revolutionized after they have been used on an F1 car. The materials to be used here should possess the property of being very strong, light in weight and ability to transform in to the required shape which shall give the aerodynamic edge. In the 1960 light weight aluminium was the solution to bodywork. But then Aluminium honeycomb material was developed which was effectively used for another decade along ultra light aluminium sheets. But then in the mid 1980s carbon fibre was discovered. Initially it was only used by the high budget teams as the cost was too high at that time. But then as the time progressed, the price of carbon fibre has decreased considerably and thus used for about 80% of the construction of the car by almost every team. Honey comb structures are still used to meet the safety requirements. http://lotusenthusiast.net/wp-content/uploads/2009/10/F1R2.jpg Figure 4: F1 2010 Bodywork. 2.4.3. Fuel tanks: Fuel tank is a component of the car which needs exclusive safety features. They should weigh as less as possible, just like any other F1 component, but at the same time should be very strong and 100% leak proof. FIA has strong regulations on the manufacture of fuel tanks. They need to leak proof even in the case of accidents and designer need it to strategically placed, as it carries the weight of the fuel which can disturb the weight distribution of the car. Nowadays the fuel tanks are manufactured from a composite of Kevlar and rubber in F1, unlike aluminium welded fuel tanks in other low end motor racing. The combination of Kevlar and rubber provides an ultra light weight fuel tank which is very strong as well as puncture proof. The detail of manufacturer and composition is given in the results and discussion section. http://wheelnutsjournal.typepad.com/.a/6a0120a5145462970b0120a8cb6ecf970b-800wi Figure 5: ATL Fuel tank of 2010 F1 car. 2.4.4. Brakes: As we know this is one component of the formula 1 car where absolutely no compromise are allowed. A good braking car can result in 10% lap time savings. Thus the materials needed for brakes also need to be light, strong, withstand high temperatures and provide as much as friction possibly allowable for maximum braking. Cooling is a very important factor to be considered when selecting the brakes. There are certain materials which can withstand high temperatures but then struggle to cool down. This can prove to be very costly at end laps of the race. To avoid the problem of cooling, brake ducts are introduced on the cars. This allows simultaneous cooling of the brakes. Carbon fibre shield is used all round the brakes to avoid the heat transfer from brakes to wheel rims. Team like Red bull use the advanced technique of rapid prototyping materials. The big advantage of rapid prototyping is to eliminate the labour of making mould and thus saving time. From the olden days where steel brakes where used, to recent times where Carbon ceramic brake pads are used as the main force for braking. These are very high friction materials and provide the desired braking. Toro Rosso STR3 brake system Figure 6: Ferrari 2009 F1 Brakes of front right. 2.4.5. Wheel rims: Wheel rims rotate at a very high speed. Also high temperatures are achieved within the wheel rim. Thus the material to be selected needs to fulfil both the requirements as well as weigh minimum. The material selected which comes in contact with the tyre also influences the contact patch area between the tyre and the road surface. The FIA regulations state that the wheel rims should be made from single metal flow. This is very necessary and critical from strength point of view. Also there are no regulations on specific materials to be used. Wheel rims are basically manufactured by a company and then supplied to the individual F1 teams. In the recent times, Magnesium alloy is the best suitable material for the construction wheel rims. click to zoom Figure 7: Ferrari 2010 F1 Front right Wheel Rim. 2.4.6. Gear box: The gear box in a F1 car is similar to that of the road car in terms of functions and basic operations. But in an F1 car the gear box has to transfer nearly about 900 BHP to the rear wheels. These needs very strong clutch and Gearbox. Also the weight of the gearbox is very critical. The clutch of an F1 gear box just weighs close to 1.5 kgs, which is like 2-3 times lighter of that of a road car. Also the cover of the gear box casing is made from carbon fibre. Since the gear box is such a critical component of the car, special and exotic materials needs to be used which can satisfy the high demand of speed and temperatures achieved in the gear box. Gear box is a complex component in terms of construction and hence the materials to be used for it needs special ability of machining to the fine tolerance and shapes required. The figure below illustrated the complexity of shape and tolerance to be achieved in a gear box. http://v4admin.sportnetwork.net/upload/491/491_0_1210265553.jpg Figure 8: BMW SAUBER 2005 F1 Gearbox. 2.4.7. Suspension: Formula 1 suspension requires incredibly high stiffness at the same time high strength to withstand the bumps overcome by the car at speed of 200 mph. It is a very important component of the car as it directs the car understeer and oversteer characteristics. Also some high end formula team consider the aerodynamic forces due to the suspension linkage. Thus the materials to be selected for a Formula 1 cars suspension also need to fulfil the characteristics of machinability to the required aerodynamic shape along with very high stiffness and strength. Carbon fibre is proven to be a material with extremely high stiffness with very little weight and thus is used in the suspension of a F1 car. In the past times light weight aluminium was used for the suspension but did not prove to be as effective. Some designers have also tried using titanium for the suspension. But use titanium mainly depends on the budget of the team as it is a very exotic material as discovered before. The materials u sed by the F1 teams for 2010 season for suspension are further discussed in the results and discussion topic. The figure below demonstrates the suspension on a F1 car. http://www.virtualr.net/wp-content/gallery/1349/suspension21.jpg Figure 9: F1 suspension model. 2.5. Summary: Thus we have discussed the possible materials with their characteristics and past relevance to F1. The materials discussed are Aluminium, Magnesium, Titanium, Honeycomb material and Composite materials. We have also discussed the environmental factors such as Life cycle analysis and recycling to the safety factors required for the materials in order to be used in a high speed sport such as F1. Then finally we have discussed the components of the car which shall be taken into consideration for this project. They are Engine, bodywork, Fuel tank, Brakes, Wheel rims, Gearbox and suspension. The function and the criteria for the materials to be selected in this topic have been discussed briefly. 3.0. exPERIMENTAL / NUMERICAL METHODOLOGY A brief description of all the materials that can be considered for using in a Formula 1 car along with their structural properties is explained in the table exhibited below. The values of these structural properties of the materials are used to determine the materials to be used for the specified part. Also the cost of the materials is provided to check if the material is within the budget. Youngs Shear Breaking Fracture Thermal Cost Density Modulus Modulus Poissons Yield Stress UTS strain Toughness Expansion 3 -3/2 -6 MATERIAL Type ($/kg) ( Ã‚ ² ,Mg/m ) (E , GPa) (G , GPa) Ratio ( Ã‚ ® ) ( Ã‚ ³ Y , Mpa) ( Ã‚ ³ f ,Mpa) ( Ã‚ ¥ f , %) (K c ,MN m ) ( Ã‚ ¡ ,10 /C) Alumina (Al2O3) c 1.90 3.9 390 125 0.26 4800 35 0.0 4.4 8.1 Aluminium alloy (7075-T6) m 1.80 2.7 70 28 0.34 500 570 12 28 33 Beryllium alloy m 315.00 2.9 245 110 0.12 360 500 6.0 5.0 14 Bone (compact) n 1.90 2.0 14 3.5 0.43 100 100 9.0 5.0 20 Brass (70Cu30Zn, annealed) m 2.20 8.4 130 39 0.33 75 325 70.0 80 20 Cermets (Co/WC) ct 78.60 11.5 470 200 0.30 650 1200 2.5 13 5.8 CFRP Laminate (graphite) ct 110.00 1.5 1.5 53 0.28 200 550 2.0 38 12 Copper alloys m 2.25 8.3 135 50 0.35 510 720 0.3 94 18 Cork n 9.95 0.18 0.032 0.005 0.25 1.4 1.5 80 0.074 180 Epoxy thermoset p 5.50 1.2 3.5 1.4 0.25 45 45 4.0 0.50 60 GFRP Laminate (glass) ct 3.90 1.8 26 10 0.28 125 530 2.0 40 19 Glass (soda) c 1.35 2.5 65 26 0.23 3500 35 0.0 0.71 8.8 Granite c 3.15 2.6 66 26 0.25 2500 60 0.1 1.5 6.5 Ice (H2O) c 0.23 0.92 9.1 3.6 0.28 85 6.5 0.0 0.11 55 Lead alloys m 1.20 11.

Brain Development And The Process Of Learning Languages Psychology Essay

Brain Development And The Process Of Learning Languages Psychology Essay A baby speaks directly to the camera: Look at this. Im a free man. I go anywhere I want now. He describes his stock-buying activities, but then his phone interrupts. Relentless! Hang on a second. He answers his phone. Hey, girl can I hit you back? That scenario has been very common in commercials and movies throughout the past 15 years in which the majority of viewers perceive it as unrealistic and very comical. Joshua Hartshorne published a article called Why Dont Babies Talk Like Adults? in Scientific American Mind which attempts to answer the question: Why dont young children express themselves articulately? Researchers are uncovering clues about the brain development and the mysterious process of learning a language by attempting to answer the question: Why dont young children express themselves articulately?, in which they have discarded the copycat theory. Which states that infants learn to express themselves articulately by copying what they hear. In other words infants will listen to the words that are used by adults in several situations and later on imitate them accordingly. But adults have not been expressing them in one word sentences or even in short sentences. Therefore, the copycat theory does not explain why toddlers are not fluent as adults, but brings us to a very critical question why do infants speak in one-word sentence? Over the past century scientists have settled on two reasonable possibilities. First theory is called Mental Development Hypothesis which states that infants speaks in one word or short sentences because their brains are still immature and much undevelo ped. Therefore, they cannot dominate adult speech. The supporting argument is that infants do not learn to walk until their body is ready; likewise, they will not speak multiword sentences or use word ending and function words before their brains is capable of doing so. The second theory is called Stages of Language hypothesis, which states that speech is an incremental step progress. A basketball player his or her jump shot before learning to both jump and shoot, and children learn to add and then multiply, never in the reverse order. For instance, in a 1997 review article published by two cognitive scientists, Elizabeth Bates of University of San Diego and Judith C. Goodman from University of Columbia found that kids usually begins speaking in two word sentences only after they have learned a certain amount of single words. In other words children must cross a linguistic threshold so the word combination process can be developed. The differences between both theories are: Mental D evelopment Hypothesis states the patterns in language learning should depend on a childs level of cognitive development and Stages of Language Hypothesis states that learning language patterns are not dependable on the brain development. However, to prove which has hypothesis is correct has been extremely difficult because most children learn language at around the same age, thus in similar stages of cognitive development. But 2007 Harvard neuroscientists Jesse Snedeker, Joy Garen and Clarissa L. Shafto found an ingenious way around the problem. They studied the language development of 27 children adopted from China between the ages of two and five years. International adoptees are ideal population in which to test the competing hypothesis about how language is learned because many of them are no longer exposed to their birth language after arrival in U.S and they must learn English similar way infants do, by listening and by trial and error. Even though those international children had a more mature brain, just as American born infants, their first English sentences consisted of single words and were largely bereft of function words, word endings and verbs. The researchers also found that adoptees and native children started combining words in sentences when their vocabulary reached the same size. Therefore, it suggests that what is relevant is not how old a child is or how mature their brains are but the number of words they know. The finding that having a more mature brain does not avoid the toddler talk stage suggests that infants speaks in one word sentences or even short sentence not because they have a infant brain but because they having only initiated the process of learning an language. In fact they must accrue sufficient vocabulary to be able to expand their conservations. In conclusion infants do not express themselves as adults because language development is a gradual process. Therefore, Stages of Language Hypothesis is the most supported theory. The article Why Dont babies Talk Like Adults By Joshua Hartshorne was published Scientific American Mind. Scientific American Mind has been bringing its readers unique insights about developments in science and technology for more than 160 years therefore I had curiosity analyze the information that has been shared with so many readers throughout years. The structure of the article was not very organized. I had to read the article more than once so I could identify theories of language development therefore the structure of his article made it difficult for the reader to identify his main arguments. Although, Hartshorne does very good job in introducing, explaining and concluding each theory. He also provides his reader with a scientific research conducted by Harvard neuroscientists that analysis The Adoption Effect. He should have explained a little more in depth about experiment procedures so the readers could know how it was conducted. Also in his conclusion he does not tie the hi s final arguments to the initial question: Why dont young children express themselves articulately? But he leaves it to the reader to tie it together. I did not agree to the sentence: Behaviorism, the scientific approach that dominated American cognitive science for the first half of the 20th century, made exactly this argument. It is very inaccurate to claim that behaviorism ever dominated cognitive science because Cognitive science is one approach to the study of human behavior, Behaviorism another approach. He should have explained more in depth that cognitive science which is normally chosen to contrast with the approach taken by behaviorists, who preferred to study behavior without recourse to such notions as thought or the mind. Future research made me acknowledge that behaviorism and cognitive science co-exist, with behaviorism being the elder approach by fifty years or so. Overall, his article was informative and correct although should have been more scientific. Joshua Hart shorne also did not go into the mechanical or scientific area of language Development therefore it provoked me to research the topic more into depth which seems to be the purpose of Scientific Mind articles.

Indian writing in English :: essays research papers

Indian writing in English Raja Rammohan Ray was the first Indian to effectively express himself in black and white through English though he was initiated to the language when he was in his teens. Thereafter Vivekananda showed his perfect masterly over the language through his evocative prose, which made the west sit up and take notice of the greatness of Hinduism. Tagore also had written some poems in English. However, there is no denying the fact that Indian writings in English were extremely few far between. Jawaharlal Nehru and M.K. Gandhi were also great masters of the English language. Nehru’s Discovery of India, Glimpses of World History etc. are glaring testimony to not only his profound scholarship but also his absolute mastery over writing lucid prose in the foreign language. Gandhiji used the language in his writings with utmost precision and desterity. They were followed by the great triumvirate of Anand-Rao-Naryan, who were the first to make Indian writing in English popular among a sizable section of our English educated people. They primarily wrote fiction and their elegant styles soon caught the imagination of the common reader. Indian writing in English had finally arrived in 1930’s after a marginal existence for over a century. Mahatma Gandhi: Though Gandhi used his mother tongue, Gujarati, to write his famous autobiography, later translated into English by his secretary Mahadev Desai under the title The Story of My Experiments with Truth (1929), he used Hindi and English with masterly skill and use. As he lived through a eventful life among his people, who were attempting to liberate themselves from moral decadence, economic exploitation, and cultural subordination, Gandhi wrote, day and night, in and out of prisons, for his two journals, Young India and Harijan. Rabindranath Tagore: The national awakening in Asia found its expression first in the Indian literature, and its formost representative writer was Tagore (1861-1941). Tagore was the first Asian writer to win the Nobel Prize for Literature (1913). Tagore represents a happy combination of the ancient Indian tradition and the new European consciousness. He was awarded the Nobel Prize for his slim volume of poems entitled Gitanjali. Tagore gave Indian poetry a new type of lyric. Through his collection of stories entitled Galpa Guchchha, running into three volumes, Tagore set the pace of the modern short story in India. His famous novels, Gora and Ghare Baire reflect the genius of a supreme visionary.

Romanticism :: essays research papers

Romanticism Roughly from 1815 to 1910, this period of time is called the romantic period. At this period, all arts are transforming from classic arts by having greater emphasis on the qualities of remoteness and strangeness in essence. The influence of romanticism in music particularly, has shown that romantic composers value the freedom of expression, movement, passion, and endless pursuit of the unattainable fantasy and imagination. The composers of the romantic period are in search of new subject matters, more emotional and are more expressive of their feelings as they are not bounded by structural rules in classical music where order, equilibrium, control and perfection are deemed important (Dorak, 2000). The characteristics of romantic music are influenced by the Romantic Movement, where the arts of literature and painting play a great role in influencing romantic music. Other evidence of non-musical influences in romantic music is the popularity of romantic poetry during that era. Poems, opera arias and works form great romantic poets are transformed into instrumental works and composers like Schubert uses musical elements such as melodies inspired by poetry in his works (http://absoluteastronomy.com). The musical language itself has shown that romantic music is different from the rest of the music before its time. Extended tonal and harmonic elements are noticed in romantic music compared to those in the classical era, where chromaticism, the usage of dissonance, and modulations are used extensively. Other societal practice during romanticism is the Romantic Opera. In comparison to the classical and baroque opera, romantic opera has a continuous flow of music in each scene and soon, people pay less attention to tenors and pays equal attention to choruses. To name a few of many composers for romantic operas, Wagner and Bizet are known for their works for romantic opera during the romantic era. Romantic music is also influenced by folk music, tunes, rhythms and themes as many romantic composers wrote nationalist music, which is inspired from folk dances and songs, during the romantic period (http://absoluteastronomy.com). Another factor that contributed to romantic music in defining its traits is the instrumentation.