Duncan Industries

Annette Behunin BUOM 485 Case Study - Duncan Industries October 4, 2011 Back underseal Duncan Industries manufactures self-propelling hoists, with a revolve around in step to the fore hoists used by make shops, service stations, automotive garages and car dealerships. There ar cardinal types of hoists, in-ground and surface. Within the surface lifts, there are several types construct including two and four-post as well cut lifts. Surface lifts spiel 78.5% of the market, and scissor lifts are but a small tract of that representing 6.0% of the surface course of instruction and 4.7% of the boilersuit market. Duncan Industries specializes in scissor hoists. In 1999, the company captured 46% of North American scissor hoist sales and 2.1% of the overall hoist market. The president of Duncan Industries is loot Duncan. As a digit engineer, he has a hearty background in the industry working eight geezerhood for a Canadian subordinate of a U.S. manuf acturer beforehand starting Duncan Industries in 1990. mark had designed an above ground lift and was passionate slightly the development of this lift with its whimsical scissor design and wheel around connective pads. Unfortunately, his major(postnominal) management did not share his passion. They were, however, more than than supportive of his last to take this product to market on his own.

His plan was to install a superior product that would be recognised as the Mercedes of hoists. His design included a locking mechanism that would be easily adjusted and secured based on the mechanics specifi c needs. Additionally, his hoist requires ! less alimony and specifically facilitates optimal ease in wheel alignment. In fact, the company estimates that 85% of their sales are specifically in the wheel alignment market. Duncan Industries has been able to achieve the goal of cosmos a recognized leader in safety indoors the lift industry. Mark has four patents for his product, call the Duncan Lift. Mark launched Duncan Industries aft(prenominal) securing venture capital and...If you wish to get a adept essay, order it on our website: OrderCustomPaper.com

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