Poh Kong Case Study

POH KONG JEWELLERS http://www.pohkong.com.my/ COMPANY HISTORY Poh Kong, founded in 1976, as a innovate jeweler has transformed itself from a heartland traditional goldsmith jeweller into the most recognised top of mind jewelry filthiness as being synonymous with excellence in okay of design, quality and craftsmanship. Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysias largest jewellery lot come in of mountains store with a network of 100 outlets nationwide with a manufacturing facility. It has succeeded in developing and promoting its own brand and being the shine up allocator for many renowned international brands. Poh Kong in-house brands complicate Tranz, riant Love, Anggun, The Art of Auspicious, Bunga Raya Gold Bar and many more(prenominal) to come. Poh Kong is the licensee for Disney array; sole distributor for Schoeffel luxury pearls from Germany, Luca Carati and Verdi Gioielli from Italy, Angel baseball diamonds from Be lgium, Cocoro from lacquer and immune carrier of many more exquisite jewellery pieces from all oer the world. Poh Kong leverages on the image differentiation of its brands and sell concept stores to have the needs of different customers. Other than Poh Kong and baseball field & Gold outlets, retail concept stores such as Diamond boutique, Jade Gallery, Tranz Boutique and Oro Bianco are available.

Corporate Milestones 1976 Poh Kong was established on March 26th, 1976, with its first outlet at Jalan 52/4, Petaling Jaya, more known as PJ Newtown or PJ State. It has been the Poh Kong Headquarters until to day. 1982 First emergence in SS2, Petaling ! Jaya, of retail space 1,500 sq ft and 20 employees, was exposed. 1983-1992 Poh Kong opened another 13 branches. 1993 Poh Kong upgraded all outlets with fully computerised point-of-sales and inventory systems. 1995 Poh Kong was make the exclusive distributor of Disney characters in gold in Malaysia. 1996 Poh Kong creator team won a gold medal for the specious Design Awards 1996 nonionic by the World Gold Council...If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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