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nones ch-4 Sports crossroads Case study (CS) part 1 1. What atomic number 18 some businesses that intrust on caramel brown attendance? * Concerts * basketball * baseball * Anything that people go to... 2. secern reasons for decreased attendance? * Prices too high * Teams suck * Not entertaining A sports consumer is like a voter. Youre saying you approve. 2 categories that strike sports consumers? * environmental factors -family, friends -societys attitudes and values -cultural differences -climate and division -marketing influences * Individual factors -self-concept or self image -physical characteristics commercialise variance is important to sell in order to sell. * geography * Demographics * Psychographics * harvest-time benefits What is a sports consumer? * A person who purchases sports related merchandise. What argon 2 factors that affect sports con sumers finality to spend money? * Environmental and individualistic What is market segmentation? * Analyzing characteristics to create a tar riposte market. What be some examples? * Geographics * Demographics * Psychographics * Product benefits Sports carrefours provide the consumer with satisfaction, entertainment, sociability, and achievement. The adjacent sports products whoremaster be classified as goods or operate, or some(prenominal): * Sporting events * Sports info. * Sports training * Sporting goods In contrast with sports products, sports services be intangible products. Ten areas of service quality are: * Tangibles * Reliability * Responsiveness * Competence * Courtesy * Credibility * guarantor * Access * Communication * Understanding Sports businesses or organizations that offer a variety of products classify their products by product line and product mix. Economic effects: a flower! pot of business. Each decision the consumer makes involves an opportunity cost- (The loss of...If you want to get a adept essay, order it on our website: OrderCustomPaper.com

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