Woolworths vs Coles

WOOLWORTHS VS COLES By Name: Subject: Instructor: Institution: pay back: Date: 1.Executive outline The Australian sell sector is henpecked by dickens firms: Woolworths and Coles who act as a duopoly with the dickens firms competing intensely in the food grocery and liquor retail business. In this report, the two firms are analysed by comparing their st outrankgic positioning, involution strategy, sustainable combative advantages innovation, and cost minimization. This analysis fix that both(prenominal) firms adopt different strategies to grow their tax incomes. While Woolworths seems to prefer opening new stores, Coles appears to prefer to relocate some of its stores to very much favourable locations with minimal store increases while growing its receipts per store. Both firms have resorted to engaging in price wars in order to grow and maintain their market shares which has hindered their differentiation efforts and helped feed in away Woolworths brand equity as it has emerged as an copycat to Coles. Although Coles gross sales are growing at a faster rate than those of its rival, they will not be sustainable in the grand term unless it opens more stores. Woolworths seems to have a brighter future as its new stores become more profitable. elude of Contents 1.Executive Summary2 2.Introduction - Market Definition4 3.Industry Analysis - 4 3.1 subjective Rivalry4 3.2Barriers to Entry5 3.3Substitutes and Compliments5 3.4Buyers office5 3.5Suppliers Power6 4.Firm Analysis6 4.1 primer6 4.2Expansion Strategy and Strategic Positioning7 4.3Sustainable belligerent Advantages8 4.4Challenges to sustainable competitive advantage8 4.5Innovator/Imitator9 4.6 hail Minimization10 4.7 Demand and Price Elasticity.10 5.Findings12 6.Recommendations13 7.Conclusion13 8.Bibliography15 2.Introduction Australia is shoes to nonpareil of the most vibrant retail industries in the world, with the c onstancy revenues...If you compliments to g! et a full essay, order it on our website: OrderCustomPaper.com

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