UPS Company Strategy Case Study Example | Topics and Well Written Essays - 1500 words

UPS Company Strategy - sequel Study ExampleIt goes without saying that drivers of organisational careen vary across organizations and businesses. However, the main drivers of organizational change can be summarized as follows (1) cultivation availability and distribution (2) the pace of technological advancement (3) the ontogeny availability of technologies (4) increased business competition (5) rapid shifts in the global labor and product markets (6) changes in environmental responsibility and requirements and (7) changing node expectations and demands (John, Cannon & Pouder 2001). More often than not companies operating in the present day business environment pursue change to align their strategic goals with the emerging information capabilities and, consequentially, use them to meet the rising consumer demands. As the number of companies in the logistics industry increases, the ability to satisfy customer satisfaction in the most cost-effective manner becomes the main source of companies competitive advantage. Nevertheless, the number of challenges face up by companies in the global market does not decrease. Integrating activities both within and beyond organizational boundaries has become a major challenge at centurys end and will in all probability continue for the foreseeable future (John, Cannon & Pouder 2001, p.145). ... The diversification of companies in the logistic market had the potential to incommode UPS consumers with more attractive rates, prices, and services. Second, before the 1990s discipline and efficiency had always been the gilds pass strategic priorities. According to Garvin and Levesque (2001), along with discipline and efficiency, continuous improvement had been the companys principal legacy. The company had historically operated in the atmosphere of constructive dissatisfaction, which further instilled the values of continuous improvement and service goodness on company employees (Garvin & Levesque 2001). The historical com mitment to efficiency and discipline and continued attention towards operations left hand many customers dissatisfied. Apart from the fact that UPS failed to envision changes in customer preferences and demands, discipline and efficiency left modest room for monitoring changes in the external business environment. Finally, UPS had never had a formal strategic cooking process, which made the implementation of strategic innovations difficult and problematic. As the entire world was changing, UPS definitely needed a fresh breath, and the recent CEO had to restructure the companys basic operations. Since the beginning of the new millenary UPS was constantly trying to define how exactly it could develop and sustain a competitive advantage. The creation of the new strategic planning process became part of the strategic innovations within UPS. Looking further into 2017, UPS anticipates that understanding the factors and forces touch on its market position will become its main strategi c goal for years ahead (Garvin & Levesque