Marketing Is The Success Of A Business - 917 Words

(Mindtools.com, 2015) â€Å"Putting the right product in the right place, at the right price, at the right time†. It s quite straightforward, you simply need to make an item that a specific group of individuals need, put it or sell it somewhere where those same individuals visit consistently, and value it at a level which coordinates the quality they understand they get of it; and do all at a time they will all want to purchase it. At that point you have it made! (Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. There s a great deal of truth in this thought. In any case, a great deal of diligent work needs to go into figuring out what clients need, and recognizing where they do their shopping. At that point you have to make sense of how to deliver the product at a value that speaks to esteem to them, and get it all to meet up at the basic time. In any case, on the off chance that you get only one component wrong, it can spell catastrophe. You could be left selling a car with great fuel efficiency in a nation where fuel is extremely cheap; or distributed a textbook after the beginning of the new school year, or offering a product at a value that is too high – or too low – to pull in the target audience. The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you someShow MoreRelatedMarketing in Business Success1103 Words   |  4 PagesIntroduction Today, marketing plays an important role in business success. â€Å"Marketing drives successful organization, but it is often misinterpreted and sometimes gets bad press† (Jobber and Ellis-Chadwick, 2013: 4). Peter Drucker stated that â€Å"the basic function of marketing is to attract and retain customers at a profit†. 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